MonKeyArtAwards

Oops. Pardon Me! I Seemed To Have Wandered Onto Your Lovely Poster

Another in our series of “You Know It’s An Indie Film When The Cast Is Pushed Off The Edge Of The One-Sheet” which was a follow up to our “March Is People Falling Off The Bottom Of The Poster Month"  post.

Cannot Wait To See The One Sheet For The Hangover Part VIII

Burbank, CA – May 16, 2013 – Legendary Entertainment has announced an agreement to purchase FIVE33, a global marketing company that specializes in developing innovative marketing programs to bring immersive awareness of tentpole movies and intellectual properties to audiences around the world. Through this deal, FIVE33 will now work exclusively with Legendary and its high-profile stable of filmmakers and storytellers to drive awareness of the studio’s brand and suite of properties via worldwide campaigns and multi-platform strategies. The announcement was made by Legendary President and Chief Creative Officer, Jon Jashni and FIVE33 CEO and Founder, Emily Castel.



“Legendary now has a world-class strategic marketing team and contributor who will be accretive to our ongoing effort of delivering high-quality content to audiences everywhere. FIVE33’s unique skill set and pedigree will be of enormous benefit to Legendary as we deliver the full potential of our brand experience and IP slate,” said Jashni. “Emily and her team have an innate understanding of Legendary’s brand, and as part of the executive marketing team, they will cultivate what the Legendary entertainment promise means to today’s consumer across multiple platforms and experiences.”

“We’re thrilled to have the opportunity to become part of Legendary’s team, and to extend its product into immersive multi-platform universes,” said Castel. “We look forward to extending the lifespan in the market for Legendary properties, and maintaining the integrity, creative vision and consistency of all satellite products.”

With offices in Los Angeles and London, FIVE33 will offer a turn-key strategic marketing and development department that develops programs and experiences for Legendary’s IP. The company will join forces immediately with Legendary showcasing its work at the upcoming Comic-Con International in San Diego.

FIVE33 was founded in 2007 and has designed highly successful multi-platform campaigns for global entertainment Studios including Disney, Universal and Paramount. Their most recent projects include OBLIVION and STAR TREK INTO DARKNESS. The team is currently at work with Legendary for the studio’s upcoming PACIFIC RIM and GODZILLA properties. Through the deal with Legendary, FIVE33 will become fully integrated into the studio and focus solely on Legendary properties.

L But Not OL

If you’re like us, you’re favorite part of IMPAwards is the comments. We recently came across this ongoing dialogue posted below the Peeples key art entry:

Dania: “hahahhaa. Made me laugh.”

felicia: “worst poster of the year. embarrassing.”

Adreanna:  “Felicia why so angry. It's a movie poster.”

Taylor: “WOAH cool your jets. Not the worst poster of the year by any means. People are getting a little too crazy on this site.”           

Jonathan:  “This poster is fucking GREAT! A+++++++”


Shani:  “this… is Ignition Print work? I'm.. sad and confused. horrible photoshop, execution, concept and composition.  :'( ”

Adreanna:  “Robinson is dope.”                       

Yudha: “is it far cry 3?”

 Lucas: “The look on Robinson's face says it all!”

Movie Jungle:  “Great poster, but tiny lol.
”

Celebrating Achievement In The Entertainment Advertising Arts And Sciences

Key Arts And Crafts

A reader sent us this link to one of our favorite genres: hand-made movie posters from Ghana. If you’re like us, you would love to have that Desperado poster, maybe even the Anaconda art hanging in your spacious upscale Westside luxury condoplex.

Applicants Must Be Proficient In Whining, Posturing And Despairing

After receiving this link to PayScale’s art director’s salaries from one of our readers, we took it a step further by comparing their job description to psychologist Theodore Millon's description of personality disorders

PayScale: This is a fast-paced, creative position that is most often found in large media organizations and advertising firms.

A person in this role will usually work closely with the Marketing Director or other creative lead.(Millon: Passive–aggressive - Resentful. Deliberately inefficient. Vents anger indirectly by undermining others’ goals.)

 He or she will also work with clients, cultivating and maintaining these important relationships. (Avoidant - Hesitant, anxious. Plagued by constant performance anxiety. Feels alone and empty.)

Persons ion this role should be creative. (Narcissistic - Egotistical, arrogant, insouciant. Sees self as entitled to special treatment.)

 Exhibit a great attention to detail (Obsessive–compulsive - Rigid. Sees self as efficient and productive.)

 Excel at managing and motivating team members. (Histrionic - Dramatic, seductive, shallow. Overreacts to minor events.)

This role should be held by someone who can successfully manage shifting priorities, tight deadlines and last minute requests. (Borderline -  Unpredictable, manipulative, unstable. Experiences rapidly fluctuating moods.)

This is a first shift, full time position and may require long hours, particularly before a deadline. (Depressive - Discouraged. Presents self as abandoned. Feels valueless and impotent.)

Respect

Click on image to enlarge.

We’ve Been Hating Ellipses… We’ve Always Been Hating Ellipses

Getting The LED Out

BanBillboardBlight.com sheds some light on LA’s darkened digiboards.