If you’re like us, the only thing standing between
you and a life of total self-absorption is the constant, whining demands of
your clients. So imagine if you will, the intoxicating spirit of fellowship we felt
upon seeing the phrase “client-centric” jump out at us in this week’s Mystery Mission Statement:
Entertainment design is a fickle, unforgiving business – what is considered a miracle of marketing one day is passé the next. (and then, later in the week, it reemerges as retro-cool.) In movies, games and home entertainment, trends shift rapidly and are constantly evolving. (strictly speaking, intelligent designers don't believe in evolving.) So it is all the more remarkable that for two decades ------- has been applying its awesome design talent and marketing innovation on campaigns that have stood the test of time. (if this had been an actual time emergency, you would have been instructed where to tune in your area for news and official information. This concludes this test of time.)
Using inspired, client-centric idea-based methods, (not to be confused with the largely discredited idea-centric client-based methods) ------- creates posters, outdoor and consumer ads, wildpost campaigns, on-line banners and web designs, and now viral strategies for motion picture, gaming, television and home entertainment clients.
Always pushing entertainment design beyond the mundane (into the super mundane) ------- has garnered entertainment advertising’s highest honors, including multiple Key Art Awards. (we take "multiple" to mean more than two pointy thingies.)
One of the many high-strung creative types we count among our readership sent us this link to James Hibberd’s blog featuring a critique of 25 fall TV print campaigns.
Proving once and for all that our adult careers are nothing more than an endless replay of the eighth grade, the work has been graded on a scale of A to F+.
Be sure to catch the comments listed below the Heroes ad and see if you don’t detect the faint whiff of an ABC shill as you read the second one. One can only hope that their career in viral marketing ends up as dead ended as the MySpace link they posted.
It has been brought to our attention that the comments posted on that "These office hours are killing me"blog have descended into that vitriolic sort of coarseness we see all to often here on the Internets.
Worst of all, some execrable wretch has dragged the good name of Edwina Trout into this low discourse. My goodness! All this manly talk of vaginas and tampons!
It's odd how often certain gentlemen employees confuse being used as a tool with actually having a tool.
If you’re like us, there’s nothing like reading disparaging remarks about other people’s work to really brighten your day. That’s why our favorite feature on impawards is the Comments on the Poster section.
Click on image to enlarge.
Consider some of the choice observations that have been posted regarding J. Crew Creatives’ Bangkok Dangerous one-sheet. Our favorite being from Philip J. who writes: “I'm sure he's supposed to be reaching for a gun, but looks like he's making fart noises with his armpit.”
It’s like the comment Jane Austen once posted: “For what do we live, but to make sport for our neighbors, and laugh at them in our turn?”
Or, like Confucius say: “Man who go through airport turnstile sideways, going to Bangkok.”
If you’ve had the delightful experience of flying into LAX lately, your joy was doubtlessly doubled at the sight of that humongous ad for The Amazing Race that CBS has painted on the roofs of buildings near the airport.
“We're right on an active approach path," said George Schweitzer, CBS marketing honcho and contender for People magazine’s Sexiest Man Alive. "So we've gotten plenty of reports from people who have seen it. It organically fit The Amazing Race and we thought it would be a fun thing to do."
Whether or not this proves to be an effective tune-in ad buy or just another idiotic stunt remains to be seen -the main thing is that the next time Jerry Bruckheimer’s buttocks flies
into town it will feel sufficiently kissed.
If you’re like us, there’s nothing like a good old trompe-l'œil to take
you back to those halcyon days of art school. So mesmerized were we by the faux tear in the People magazine gate-fold (not to mention the dizzying array of multiple light sources) that we almost didn’t
notice that most of the CBS stars seem to be missing their legs. Besides, we’d
rather leave that sort ofnitpickingto the good folks over at Photoshop
According to Adweak, several agencies have joined forces to create a trade organization to represent their interests.
AEMA, the newly formed Association of Entertainment Marketing is busy setting about edutaining the entertainment marketing community about regulations applicable to the industry as well as collecting and disseminating economic data and other industry information.
If you have any “economic data” you’d like to turn over to the politburo, you can visit their website at aema.net (which should not in any way to be confused with aema.org - home of the Asphalt Emulsion Manufacturers Association, a proactive organization dedicated to the advancement of the asphalt emulsion industry.)
Some of our readers complained that they were having problems
posting comments to our site.
We lay the blame squarely at the feet of Typepad’s migration
to an “improved” next-generation platform, since we know from personal experience how well things run after our own crackerjack IT staff “improves”
If you’re like us, you never, ever question your sacred duty to uphold the high standards of entertainment advertising and, having forsaken family, friends and all others, you do not waver from that solemn commitment.
So we were much dismayed to find ourselves linked to a blog post devoted entirely to the boo-hooing of that sorry sort of lumpen proletariat who is unwilling to devote 60 to 70 hours a week to the glorious achievement of creating key art.