If you’re like us, you subscribe to the Lone Penman Theory. That’s the name given to the conclusion reached by many of us that there is a lone copywriter responsible for the “About Us” page on each of the various agencies’ websites.
How else can you explain that each of the award-winning full service design agency manifestos are virtually indistinguishable from all of the other award-winning full service design agency manifestos?
Case in point is this week’s Mystery Mission Statement:
Founded in 1999, --- ---- is an award-winning full service design agency recognized as an innovative leader in the areas of print, online and audio/visual. With outstanding creative talent, strategic vision and industry knowledge, ---- delivers effective communications through a unified approach to integrated marketing.
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whatever happened to: "we come in, we do good work, we go home".
Posted by: Les Morizless | Wednesday, October 15, 2008 at 03:00 PM
crew does really nice work... even if they don't come in as early as damon would like.
Posted by: joe sixpack | Thursday, October 23, 2008 at 10:16 AM