If you’re like us, you know there's nothing more bloggyful or more streeter than when a marketeer gets down with his bad self. Which is why we nearly swooned while reading The Cobra: Inside A Movie Marketer’s Playbook, The New Yorker’s profile on Lionsgate’s Tim Palen.
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Tuesday, January 13, 2009
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I could imagine seeing this in Variety, but a puff piece in The New Yorker? It must have been a VERY slow month in the editorial department.
Posted by: MooVeeNut | Tuesday, January 13, 2009 at 08:23 PM
Mygod that was a waste of good type.
Bloggy and street? More like Bloaty and self serving/
Posted by: Peevish Pixel | Wednesday, January 14, 2009 at 01:27 AM
As a former 14-year-old girl, I take offense at The Timster's attempt to include himself in that group.
Posted by: Pixel Dusted | Wednesday, January 14, 2009 at 09:39 AM
But wait! There's more puffery piled on top this puff piece to be found here:
http://www.filmdetail.com/archives/2009/01/14/new-yorker-article-on-movie-marketing/
Posted by: Edwina Trout | Wednesday, January 14, 2009 at 06:53 PM
with this insightful how-to guide to movie marketing, anyone can now do it. why not can these monkeys and hire cheaper?
Posted by: Les Morizless | Thursday, January 15, 2009 at 10:20 AM
“I’m A Fourteen-Year-Old Girl.”
True words have never been used to describe the queen of LGF marketing. I'm particularly surprised that the New Yorker failed to comment on TP's mood ring swings or binge eating attacks...
Posted by: James Ensore | Thursday, January 15, 2009 at 11:15 AM
Tony Sella ate my paste!!!
Posted by: Ralph Wiggum | Thursday, January 15, 2009 at 11:36 AM
Profound!! In his own words...
Tim Palen uses his own photography for various Lions Gate Entertainment film posters and advertising campaigns. Palen's movie poster photography attempts "to boil it [the image] down to the essence of the film. It is all about finding simplicity, a singular iconic image, something that evokes emotion from the viewer."
But he left out "edgy" and "out of the box!"
http://tinyurl.com/7fflwe
Posted by: Shoes4Industry | Thursday, January 15, 2009 at 06:32 PM