We read in The Book of Revelation that one of the signs of the end times is when art directors begin appearing in one-sheets. At least we think it was The Book of Revelation, maybe it was a Lionsgate straight to DVD horror movie... in any case, we'll allow this high strung creative type to remain unnamed as well as uninvited.
Capture the wistful joy of entertainment advertising with these adorable Account Executive Figurines. Our new “Mortifying Moments” series depicts all sorts of lighthearted client-AE interactions such as "I Need You To Cut This Invoice In Half!" and "Get The Hell Out Of My Office!”
NBC Universal's mouth-breathing titan Jeff Zucker admitted that any chance of NBC ever again being No. 1 in prime time were thrown out the window when they made the insane decision to put Jay Leno on every weeknight at 10 PM.
Mixing a cocktail of metaphors, Mother Zucker said the Leno move is not a white flag-- just a reaction to new dynamics. "Sometimes, you see the world more clearly when you're flat on your back. We can bury our heads in the sand, and then I'll know we'll be defeated."
Ifyou’re like us, what you look for first and foremost in entertainment advertising is that all-important base art image of a man running, preferably in a suit and tie, that let’s you know this is a real he-man action movie.
Which is why we here at MonKeyArtAwards were delighted to receive this collection from Orkaan, our follower in Flanders. (That's the region over near Belgium, not Homer Simpson's hi-diddly-ho neighboreeno.)
If you're like us, you judge an agency is not by the quality of their work, but by the quantity of words they use to describe their work. Which is why we take special delight in this novella-lengthMystery Mission Statement:
---- is fuel for marketing. What does that mean, exactly? (well, to be exactly exact it doesn't mean anything, but allow us, if you will, a little poetic license... not to be confused with Poetic Justice, that bygone ad boutique of the 90s)For the past 5 years through the use of print, television, online and viral initiatives, ---- has launched hundreds of mini-brands.(discreet enough to wear every day, mini-brands are ideal for those light flow days.) These mini-brands are movies, video games and consumer products targeted at the 18-35 year old consumer.(or any one else in a state of arrested adolescence with an extra $50 or $60 to spend)
Our philosophy and work ethic is based on a bare-knuckle, blue-collar, approach to an industry that is very guilty of taking itself way too seriously.(much the same way we poncy art majors take ourselves way too seriously by butching things up with phrases like “bare knuckles” and “blue collar” as part of our delusional fantasy that we actually have something in common with the working class)We do this because we love what we do and consider it a privilege to do it.(did we say privilege? we meant to say soul crushing burden) Having a studio trust us to create the print campaign to represent a $150 million movie, or having a video game publisher let us create an entire campaign for a $20 million game is a task that we take very seriously.(you’ll see just how seriously when you get our invoice)
---- was started by three partners who wanted to break away form the established way of “advertising” and all that comes along with it.(like deadlines and unnecessary quotation marks)Every assignment, every challenge, no matter what the size, is treated the same way: an opportunity to do things differently and really break away from the expected in order to reach the consumer.(except, of course, those impossible-to-reach consumers who expect us to break away from the expected and are already expecting the unexpected)
The following pages illustrate our work and include a few case studies to illustrate the effectiveness of the individual campaigns.(we’ve also included a few illustrations to illustrate our illustrative work)We also fully encourage both potential and current clients to visit our shop. The energy that comes from people who love what they do can’t be faked – it’s contagious. (hazmat suits are available in the lobby)We hope you enjoy the work.
If you’re like us, you grew up hearing mommy and daddy talk about the old days, back when TV advertising meant a half-page, black & white tune-in ad in TV Guide. But now, even a casual drive down to Taco Bell reveals how much television has come to dominate outdoor advertising in our fair city.
So, join us if you will, in flinging a heaping pile of steaming poo at theKey Art Advisory Board for failing to create an awards category for network and cable TV outdoor and print advertising.
If you’re like us, you know the best place to ogle the latest DVD key art is the dump bin next to the checkout counter at Albertsons. But, even with movies being sold like toothpaste, last year’s fourth quarter, which is usually the big, fat one for DVD sales, saw revenue from sell-through fall 23.4 percent.
More folks are opting to rent rather than buy, and the studios are pocketing only a paltry share of those rental dollars. Adding insult to job insecurity, most of those rented DVDs come wrapped in one of those ubiquitous red envelopes, with our precious key art assigned the lowly position of the disc label… with a hole in the middle of it! And now, the final horror is upon us as films begin streaming into homes unaccompanied by any key art at all.
On a happier note, attendance at movie theatres is up by nearly 16 percent. And if that upswing continues, not only will this be the box-office’s biggest surge in twenty years, it will also be a sure indication that the studios can get along quite nicely without all those mid-level execs that got canned.
If you’re like us, you couldn’t take one more minute of that “If I die before I wake” sound loop. Which is why we’ve removed the Haunting In Connecticut motion poster from our site and put it in the dumpster out back with the rest of our staff.
Those wishing to annoy any and all coworkers within earshot may click here.
...and, yes, it still looks to us like somewhere in Connecticut a kid is barfing up a brown paper bag.