As we have said before, only god creates ex nihilo, the rest of us hacks just scroll endlessly through impawards waiting for inspiration or lunch time, whichever comes first.
But, if you’re like us, you’re a little squishy on where you draw the line between a reference and a rip-off. At what point does homage veer off into egregious pilferage? And what is simply the spontaneous resurfacing of a repressed memory?
Click on image to enlarge.
Which brings us to the following challenge posed by one of our readers:
Dear Edwina,
I’d be very interested in seeing a topic about truly original ideas that have been used in theatrical marketing. Why not ask for submissions of key art that is not considered derivative of previous art or advertising? It would be interesting to see what pieces are commonly agreed to as being unique.
Signed, Another Anonymous Anonymity











"us hacks just scroll endlessly through impawards waiting for inspiration or lunch time"
You sound like a truly shitty creative.
Posted by: Joey DePinto | Thursday, July 02, 2009 at 10:02 AM
...don't forget waiting to go home!
Posted by: Victor Immature | Thursday, July 02, 2009 at 10:09 AM
I hear Joey DePinto was the AD on that Clifford one sheet.
Posted by: Pixel Dusted | Thursday, July 02, 2009 at 10:12 AM
"Thou shalt not steal."
Posted by: God | Thursday, July 02, 2009 at 02:49 PM
Anyone else tired of hearing these "creatives" whine about how unoriginal everyone ELSE is?
Get over yourselves! It's movie and TV advertising, it's not going to hang in the Louvre, you egotistical jackasses!
Posted by: Vincent Van Go Kart | Thursday, July 02, 2009 at 05:15 PM
Not true!!! The Clifford one sheet -- my masterpiece!-- will one day hang in the Louvre!!!!
Posted by: A. Goldschmidt | Thursday, July 02, 2009 at 05:50 PM
Mr. Goldschmidt is right. The Clifford one sheet brought a tear to my eye as most great art does.
Posted by: Rudy P. | Thursday, July 02, 2009 at 08:54 PM
http://tinyurl.com/mb38c6
Posted by: Bob | Thursday, July 02, 2009 at 10:09 PM
coupla original originals from the wayback machine:
http://www.impawards.com/1991/naked_lunch.html
http://www.impawards.com/1998/fear_and_loathing_in_las_vegas.html
Posted by: Sherman | Friday, July 03, 2009 at 01:39 AM
The Fear And Loathing poster was based on the Ralph Steadman illustration that graced the Hunter S. Thompson book jacket.
http://www.artcyclopedia.com/artists/steadman_ralph.html
Posted by: Xerox | Friday, July 03, 2009 at 09:11 AM
The original book cover... http://tinyurl.com/mk2t4h
Posted by: Rip Toff | Friday, July 03, 2009 at 09:52 AM
Better image here:
http://www.manhattanrarebooks-modernfirsts.com/jaws.htm
Posted by: Xerox | Friday, July 03, 2009 at 11:53 AM
Seiniger dined out on ripping that off for the poster, for years...
Posted by: Wolfgang Puck | Friday, July 03, 2009 at 09:43 PM