How Low Will They Go?

The New York Times writes about Orbitz’s move to entertainment advertising juggernaut Trailer Park, which is owned by Lake Capital.

Jeffrey Davidoff, Orbitz’s chief marketing officer, said this about the switch: “One of the things we’re going after is how low is low.” 

We hasten to add that Mr. Davidoff   

was referring to costs, not taste.

Comments

[B.J. Hicks]

http://tinyurl.com/nx9ytg

[Hugh Cares]

So what? If I worked at Trailer Park (which I don't) I would be psyched. Finally a project where something "cool, irreverent, and out of the box" may actually get to see the light of day. Unlike every other project that ends up being scrapped by some wannabe creative schmo at the studio.