Europe have introduced a bill that would require digitally enhanced images to
be labeled with the warning: "Retouched photograph aimed at
changing a person's physical appearance." Read more in the NY Times or, for those who prefer the news served snarky side up, here at Gawker.
Click on image to enhance its physical appearance.
Now that we all view posters on our 24 inch wide
screen LED cinema display monitors, rather than merely as we stroll past them
in theatre lobbies or drive by wild posts on Santa Monica Blvd., we judge them
on the arrangement of their pixels rather than the overall composition.
While we expect finishers and art directors to weigh in on
the craptacular Photoshop skills of their comrades, we can’t help but grow dismayed at the sheer volume of nitpickiness we
now hear coming from everyHinz und
Kunz out there.
So, with the barbarians at the gate, we
must say something here in defense of our brethren: as far as the strips on these characters go… well, who
knows? We have all had the unnerving experience of being at a photo shoot with an actor
or actress who, standing there before you in real life, looks just like a really bad
If you’re like us, you can’t get enough of these
smirky rat pack posers in their stingy brim hats and their shiny suits. So, at
first glance, we were delighted when one of our readers sent us this he-manly poster.
But our mood darkened when we read the accompanying lament, “I expect more from
Sony, with all the $$$ they spend!”
Before you take this one-sheet’s key artistry to task,
be aware that it’s already been raked over the coals at our beloved Photoshop Disasters and even by the unwashed masses who read Perez Hilton.
If Lionsgate's marketing strategy was to leave us utterly confused as to whether this was a movie about a florist, an optometrist or a disco queen, then let us be the first to say mission accomplished!
According to Variety, ABC is “hoping to attract a few more
fanboys and gals” to its new show FlashForward by running print ads with codes
that, when held up to a webcam, turn the picture on the computer screen into a
"It appears to play right out of the ad," says
ABC’s advertising and marketing veep Darren Schillace. "Once you watch all the
videos, it's a 10-minute experience. In the normal world, you'd never spend 10
minutes with a print ad."
Obviously Mr. Schillace is unaware of the 20 minutes we in the normal world devote to reading all those warnings listed in fine print in a Celebrex ad.
We picked up the October issue of GamePro to see this for
ourselves and, as much as we appreciate the innovation, it remains, for
all intents and purposes, a tune-in print ad: complete with a headline, visual, title art, date and time sign off and network logo. Given ABC's claim that their ad is savvy enough for the audience it is aimed at, it comes across as somewhat timid
compared to the teaser for 9.