Well, perhaps those images in our last post were more yellow than
orange, but we’ll be damned if we’re going to refer to our fair city as the Big
Yellow. However, it does bring to mind the old TV Is Good campaign - that classic misfire on the part of ABC
and Chiat/Day back in 1998 - that proved once and for all that you simply cannot count on
those civilian ad agencies to understand the arcane machinations of entertainment advertising. Click on image to enlarge.
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Thursday, October 29, 2009
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Color is NOT a concept!
Posted by: George Lois | Thursday, October 29, 2009 at 04:19 PM
The most idiotic network fall launch in the history of advertising. what the fuck was ABC thinking?!!!! how did those slick posers from Chiat talk them into this?no wonder BLT ended up with the account.
Posted by: Tele Tubby | Friday, October 30, 2009 at 10:02 AM
I like this too!
Posted by: Homer Simpson | Friday, October 30, 2009 at 11:31 AM
Yes. BLT is quite the improvement.
http://www.impawards.com/tv/dirty_sexy_money_ver4.html
Posted by: sniggerer | Friday, October 30, 2009 at 12:10 PM
oh yes the dirty sexy money crap is so much better for the stupid TV audience!
Posted by: whosaid | Saturday, October 31, 2009 at 11:21 AM
Anybody can do this black text on yellow background. Why you guys need to go to school for that? My 4 years old can do that in 5 minutes with better font.
Posted by: bigtit | Saturday, October 31, 2009 at 06:27 PM
My 3-year-old can do it in 4 minutes with a better font and a better marketing strategy.
Posted by: Proud Mom | Sunday, November 01, 2009 at 08:27 AM
Who do you think they have working at BLT?
Posted by: Hooz Yurdadi | Sunday, November 01, 2009 at 11:08 AM
They must have done something right because we're still talking about it years after it launched. This campaign was about copy. Too bad the the audience it was targeted at can't read.
Posted by: Duped | Monday, November 02, 2009 at 09:36 AM
Dear Duped,
One might point out that we're still talking about Chernobyl years later as well.
Posted by: Edwina Trout | Monday, November 02, 2009 at 12:01 PM
Or 9/11, oh wait, we can't talk about that.
Posted by: Konspiracey Theorist | Monday, November 02, 2009 at 02:03 PM
The Titanic? Too soon?
Posted by: Molly Brown | Monday, November 02, 2009 at 03:01 PM