Resistance To The Borg Is Futile

Trailer Park has gobbled up goodness Mfg., a self-described creative strategy boutique in Venice. 

Typical of this sort of horizontal integration, the announcement washed ashore covered in a thick coat of marketing-speak sludge:

"Traditionally, thinking and doing have been very separate entities in advertising.  It's that separation that creates wasted time and missed opportunities," said goodness Mfg. executive creative director, Tom Adams. "With goodness Mfg. joining Trailer Park, it enables collaboration much earlier in the process.  As a result, we get creative alignment sooner--ensuring the work goes to market faster.  This is especially critical as communications evolve into hundreds of micro-interactions, not just one big campaign."

 Trailer Park CEO Rick Eiserman added, "As marketers look to new partners to ensure their brand communications are keeping pace with increasingly demanding consumers and an evolving media landscape, Trailer Park and goodness Mfg. are really well situated.  Our ability to provide unparalleled creative and production capabilities, without all the inefficiencies of an old world model, is a game-changer."

Comments

[Douche Bigalow]

Adams sounds like he knows first hand about "micro-interactions."

What a putz.

[Alan Greenspan]

I guess I should warn you, if I turn out to be particularly clear, you've probably misunderstood what I've said.

[draw the pirate]

can you please translate that into english?

[crispy frog]

Someone's gonna have to come in on Saturday to work on their TPS reports.

[fully-justified billing blockhead]

Said CEO is obviously unconcerned with inefficiencies of the English language.

Oh, I get it... Clever! This is actually a game-changin' drinking game in disguise. After every syllable of marketing-speak the reader takes a shot of Kool-Aid.

> BUUURRRRPPPPPP <

[Oswald Bates]

http://tinyurl.com/ya6q2h7

[Tom Adams]

"Traditionally, thinking and doing have been very separate entities in billing our clients."

[Peggy Olson]

I'm impressed. They both babbled on and on and on and never once used the word "synergy" - that shows remarkable restraint.

[George Lois]

Hey, isn't Trailer Park the joint that fucked up the Orbitz account?

[Been There Done That]

"Executive" Creative Director? What is that?

The titles are almost comical.

Why not a "Supreme Creative Director"?

"His Most Reverend Excellency, Creative Director"?

They're destined for Sony, Land of the Superfluous and Inflated Titles.

[Chief Cook and Bottle Washer]

Good thing no one at Trailer Park reads this blog...what a bunch of dorks!

[Central Casting]

More sludge straight from the well...

"We started (goodness Mfg.) with one goal in mind: creating brands that people fall in love with. Now that we've merged with Trailer Park - the nation's largest post-production agency - we can create even more love-inducing, category-crushing content and push it out into the ever-changing world faster than any other agency in the known universe."

http://tinyurl.com/ykallfd

[Carl Withers]

my nuts hurt.

[FlAVor FlAVe]

Uh, and we're gonna have to go ahead and ask you to come in on Sunday as well.

[F. Smith]

Shecky, get the jet, I'm outta here!

[e. e. cummings]

hey "goodness", get your own fucking gimmick!

[Orifice Space]

"We're gonna need to go ahead and move you downstairs into storage B. We have some new people coming in, and we need all the space we can get. So if you could just go ahead and pack up your stuff and move it down there, that would be terrific, OK?"

[whatever]

Oh no - who was let go from TP this time to make room for MORE change. I heard they are starting a cleaning service division so they can offer clients a wider range of services and cost savings.

[young & hungry]

soooo.... are they hiring or not?

[Buttnuffigus]

"game changer" i wanna hurl