Typical of this sort of horizontal integration, the announcement washed ashore covered in a thick coat of marketing-speak sludge:
"Traditionally, thinking and doing have been very separate entities in advertising. It's that separation that creates wasted time and missed opportunities," said goodness Mfg. executive creative director, Tom Adams. "With goodness Mfg. joining Trailer Park, it enables collaboration much earlier in the process. As a result, we get creative alignment sooner--ensuring the work goes to market faster. This is especially critical as communications evolve into hundreds of micro-interactions, not just one big campaign."
Trailer Park CEO Rick Eiserman added, "As marketers look to new partners to ensure their brand communications are keeping pace with increasingly demanding consumers and an evolving media landscape, Trailer Park and goodness Mfg. are really well situated. Our ability to provide unparalleled creative and production capabilities, without all the inefficiencies of an old world model, is a game-changer."