« March 2010 | Main | May 2010 »
If you're like us, when you saw this moving notice for …and company, you were immediately flooded with memories of the old Carlos’ …and Charlies’ that used to sit on that very corner of the Sunset Strip. And speaking of stripping on Sunset, the new digs are _______ located directly across the street from the Body Shop. (Readers may fill in the blank with "conveniently", "unfortunately" or "suspiciously", depending on one's frame of mind.)
One of our readers sent us this link to AdAge’s article What 'Project Runway' Can Teach Agency Creative Directors:
While Tim's best known for his catchphrases, he is also the consummate creative director on the show (and likely in his role as chief creative officer for Liz Claiborne). Here's why:
He never imposes his own taste on the contestants. Rather, he tends to celebrate sensibilities that are different than his own. In essence, he doesn't ask, "Do I like this?" but instead focuses on what really matters in both the fashion world and in the marketing world: whether the target audience will like it. Maintaining objectivity is a special and important skill.
He doesn't dictate solutions. Gunn doesn't say, "Make this red, make this longer and make this fuller." He says, "I'm not sure this color is right; we're seeing an awful lot of skin here, and I'm concerned there may not be enough volume in this area." Following that up with his trademark "Make it work" is simply his way of saying, "It's up to you to find solutions you're comfortable with, ones that still allow you to express your distinct creative style."
He maintains his composure. Sometimes we forget that emotions are contagious in a creative environment. When the leader appears confident, everyone is confident; when the leader appears panicked, everyone panics. Whether delivering glowing praise or harsh criticism, Tim never loses his cool -- a good lesson for those hot-tempered top creatives in adland.
Our favorite comment: "Let me get this straight… I’m putting my film into the hands of someone who’s never marketed a movie before because she can spew bullshit market-speak with a cute accent??!!!"
Having cleared out the pedophiles and the pervs, Vibiana, the former Archdiocese cathedral, is now “the perfect backdrop for the nominated artwork at the 39th Annual Key Art Awards and will serve as an unparalleled gathering space to honor the creative efforts of the motion picture marketing community.”
One of our readers sent us this link to the church’s divine website along with the recommendation that it “seems like the perfect venue for an event celebrating an industry built on the tradition of abusing young people. Let us prey.”
If you're like us, you read Nikki Fine strictly for the comments, like the ones here on Universal marketing's New World Order. Just bear in mind: Comments On Deadline Hollywood are monitored. So don't go off topic, don't impersonate anyone, don't get your facts wrong, and don't bore Nikki.
Click on image to enlarge.
If you’re like us, now that your cherished world of key arts and crafts has become thoroughly coarsened by globalization, you devote hours and hours of billable time trolling IMPAwards searching for egregious copyright infringements like this one:
Click on image to enlarge.
Dear Edwina,
Nikki Finke claims the new owners of the Hollywood Reporter are turning it into a website and a more celebrity driven monthly magazine. (Read all about it here)
Does this mean this may be the (hopefully) last Key Art Awards as we know it? Or is it such a cash cow for them that they'll continue with the charade long after they've turned into "US Monthly"?
We have no idea what the future holds for print publications, let alone print art directors and our beloved pointy thingy awards show. It could all be rocketing into that giant 72 dpi RGB black hole known as the Internets.
In the mean time, we suggest commiserating with your comrades and hobnobbing with the hoi polloi at The 1st Annual Second Vendor Awards®.
Reminder - Key Art Catalog Ad Deadline May 3rd! Click on image to enlarge.
