Marketing maven Gary Allen died of injuries from a motorcycle accident March 15 in Los Angeles. He was 68.
Allen was responsible for creating trailers, posters/one-sheets and radio spots for films from "Midnight Cowboy," to "The Graduate," "Animal House" and the original "Star Wars."
He began promoting films in 1965 with a campaign for "How to Murder Your Wife". Along with partner Joe Menza and his wife, Barbara Toennies, Allen founded Entertainment Marketing Concepts in 1982.
Donations may be made to Heal the Bay.
Gary's Motion Picture Marketing 101








































