A Los Angeles agency called 72 and Sunny plans to start an advertising school, 72U, which would offer 10 months of projects, coursework and hands-on learning for tuition of around $10,000.
Right now you're probably saying, "Brilliant - have your interns pay YOU! Why didn't I think of that?"
The following is from 72U’s indemnification agreement:
SECTION 2: DEFINITION OF PARTICIPATION
(A) I recognize that participation in 72U is for, but not limited to: writers, designers, strategists, developers, brand managers, community managers, producers, artists, scientists, optimists and rebels with or without a cause.
(B) If selected, I understand that this program is designed to be a demanding, holistic approach to expanding both the creative and strategic sides of all participants, and that if I don’t grow in these areas, I should file a complaint with god.
(C) I hereby give my full and complete permission to the 72U directors to decide whether I have any idea what I’m talking about at any given time, and I accept all methods of dismantling my ego by any means necessary.
(D) I acknowledge that doing real work on real clients, in a frenetic environment, comes with real pressure and real consequences. Further, I give my complete permission to 72andSunny to decide what those consequences will be because, as of this moment, they are too severe to list in this waiver.
(E) I fully understand that this ten-month program is designed to cultivate brave and generous people, and should I not emerge from the program with these attributes much-improved, it’s my own damn fault.