IIf you’re like us, you couldn’t help but notice the polite consideration IMPAwards demonstrated in omitting the agency credit on all the nominees for its Worst Movie Posters nominees, yet leaving them in place for the Best Poster nominees.Click on image to link to IMPAwards nominees.
I’ve passed this billboard every day for the past week or so and I still can’t tell what it’s about. Why are the men’s neckties all drifting up but the woman’s hair isn’t? Doesn’t it seem like overkill to have a $ in “House” and then have another $ in “Lies”?! And what is going on in the background? Please hurry and reply… I’m parked in a red zone.
Click on image to enlarge.
Dear Red Zone,
Having consulted IMPAwards, it’s obvious the problem is that the billboard art cropped out the desk with the legal pad on it as well as the all-important floating ball point pen. No doubt these items would have cleared things up for you. Or maybe those two dollars signs would have been less annoying if the E’s were euro signs and the L was a British pound symbol (HOU$€ OF £I€$). Or maybe if the copy had said something like, “OMFG! Sharks!!!”
Okay, the title has “In Progress” in it, so we can do something like Jake in Progress, that gives us a park bench, right? So now we’ve got two females on a bench, let’s add a loose-line illustration of a city skyline in the background. Check. All righty, nothing even remotely original here. We are good to go!
Dear Edwina... This movie has one of the world's bigger stars and one of America's supreme hotties. Why are they advertising it with lazy, generic, sub-conceptual tedium like this? If I free-associate this movie based on the art, the word "boring" comes up even before "zoo." I don't think this would make my agency's first-round internal review. And yet... major billboards all over town! I'm cranky. —Hugh G. Rection
We, too, wondered about the absence of humans in the posters. It's not like you're trying to hide a Hilary Swank film from an unsuspecting public.
Another reader sent us the poster on the left a few weeks back along with the comment, “Nice.” Yes, it’s very nice, very artsy; but unless you recognize animals by their paw prints, it tells us nothing about the movie… except, perhaps, to avoid it.
Inspiration for The Iron Lady poster… or just a coincidence?
I love your blog. I am new to this business and its crazy how much direct and blatant stealing goes on. I may go back to real advertising where original ideas are celebrated, not glossed over because I don't have enough "scrap."
We love that you love our blog, comrade, but you’re missing a vital point in regards to scrap. By attaching those "references" to your sketch concepts you are simply assuring your client that you aren’t doing anything so alarmingly original that it might confound their target demo.