TMI In The Great Outdoors

Dear Edwina,

I’ve passed this billboard every day for the past week or so and I still can’t tell what it’s about. Why are the men’s neckties all drifting up but the woman’s hair isn’t? Doesn’t it seem like overkill to have a $ in “House” and then have another $ in “Lies”?! And what is going on in the background? Please hurry and reply… I’m parked in a red zone.

Click on image to enlarge.

Dear Red Zone,

Having consulted IMPAwards, it’s obvious the problem is that the billboard art cropped out the desk with the legal pad on it as well as the all-important floating ball point pen. No doubt these items would have cleared things up for you. Or maybe those two dollars signs would have been less annoying if the E’s were euro signs and the L was a British pound symbol (HOU$€ OF £I€$). Or maybe if the copy had said something like, “OMFG! Sharks!!!”

Comments

[Neptune's Net]

Not worth focusing my visual acuity & deductive reasoning towards deciphering this billboard. (Aren't outdoor ads supposed to be "Read as You Run" messages?)

Edwina, I do, however, dig your new Vend-O-Grams selections.

[3.14159265]

Michael Doret's HOP, mmmm ...http://house-of-pies.net/ourmenu.nxg

[Jacques Cousteau]

They should call it “UNDERWATER HOUSE OF LIES”

[The Screaming Art Director]

Everything but the kitchen sink. Oh wait. They’re submerged in the kitchen sink.

[HughGRection]

You're right; the vertical art makes it a much quicker read, and it works better. But in the horizontal crop, the window frames also cause problems; their placement makes it look at a glance like the sharks are on the outside of the room. For a while, I thought this show was about the wacky adventures of deceitful aquarium workers.