I’ve passed this billboard every day for the past week or so and I still can’t tell what it’s about. Why are the men’s neckties all drifting up but the woman’s hair isn’t? Doesn’t it seem like overkill to have a $ in “House” and then have another $ in “Lies”?! And what is going on in the background? Please hurry and reply… I’m parked in a red zone.
Click on image to enlarge.
Dear Red Zone,
Having consulted IMPAwards, it’s obvious the problem is that the billboard art cropped out the desk with the legal pad on it as well as the all-important floating ball point pen. No doubt these items would have cleared things up for you. Or maybe those two dollars signs would have been less annoying if the E’s were euro signs and the L was a British pound symbol (HOU$€ OF £I€$). Or maybe if the copy had said something like, “OMFG! Sharks!!!”