If you’re like us, you were under the impression that The Refinery came up with the winning concept for the Mad Men Season 5 bake-off. However, according to an article in the New York Times:
Matthew Weiner, series creator, said the image is “a nonverbal representation of where my head is at and where the show will be.”
As usual, Mr. Weiner said, he discussed his idea for the image with Linda Schupack, executive vice president for marketing at AMC, part of AMC Networks, who brought it to life in creating the campaign.
The image suggests “Don Draper’s ongoing struggle to define who he is to himself and to those around him,” Ms. Schupack added.