Dear Edwina,
If you are like me then you enjoy wasting time at work and looking for ways to undermine the competition. I noticed that a certain agency has a favorite flying rock file that turns up in many of their print campaigns. Here are two can you find more?
Signed, On The Clock
You think its easy cranking out these delicious sausages year in and year out? We all have our go-to files, our repertoire of blue skies, exploding fireballs and lonely highways. We knew of one A.D. who was incapable of producing a comp without throwing in a lens flare somewhere. Anywhere. Everything he touched had that same, practiced razzle-dazzle, and yet there were those who would denigrate his signature look as mere shtick.
As Siegfried Sassoon - who knew firsthand the horror of the trenches in World War I, which is the only experience even remotely comparable to the intolerable pressure art directors are under to produce something other than crap – once sort of said:
You smug-faced crowds with kindling eye
Who sneer at billboards passing by,
Sneak home and pray you'll never know
The hell where sensitive creatives go.









































Not a crime to use stock more than once, but it is when there is no attempt to hide it.
Posted by: PooFlinger | Monday, April 30, 2012 at 02:29 PM
This seems like more of a case of "intra"-agency sniping, rather than inter-agency stone throwing. Since when did any A.D. check his or her competitive nature at the shop door?
Posted by: Joe Friday | Monday, April 30, 2012 at 03:12 PM
I have a whole library of smug-faced crowds images.
Posted by: The Screaming Art Director | Monday, April 30, 2012 at 05:10 PM
i think i see some of those world class rocks in this image too: http://impawards.com/2012/wrath_of_the_titans.html
Posted by: sb1 | Monday, April 30, 2012 at 05:17 PM
http://impawards.com/2010/inception_ver13.html
Posted by: Tattler | Tuesday, May 01, 2012 at 09:33 AM
http://impawards.com/2011/final_destination_five_ver3.html
Posted by: Tattler | Tuesday, May 01, 2012 at 09:35 AM
Dying laughing at "I have a whole library of smug-faced crowds images." HAAAAAAAAHAHAHA!
Posted by: Evil Queen | Monday, May 14, 2012 at 12:07 PM
Don't be envious...
Posted by: Cabron2012 | Thursday, May 17, 2012 at 02:24 PM