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« Knock! Knock! It's Opportunity! That Is, If You Call Being Invited To Create Free One-Sheets For The Weinsteins An Opportunity | Main | Good God! Key Art Judgment Day Is Nearly Upon Us »

Monday, May 14, 2012


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Indecision Print, more like.

Usually good work speaks for itself.... I guess theirs need a bullhorn ..."O'DOYLE RUUULESSSS!!!"

"When a good designer can draft a poster in two hours. "

Sausage factory at it's best...

Haters gonna hate...
That being said if you have to brag that your presentation is bigger than everyone else's odds are you are probably overcompensating for something.

Lindeman admitted that he likes Polish posters -- "but not as much as every blogger wants to believe.”

LOL, Shout out to MAAs! Kudos!

I imagine there are some creatives at IGN who would like some sunshine, but your names will remain Jason to the rest of us.

If I were an Ignition client, I'd now feel slighted if they didn't give me at least 201 comps for my movie. Is that really the bar they wanted to set for themselves?

It's clear from this article that they have no real sense of themselves. You can either be the be über creative shop or the machine that churns out comp after comp after comp, but you can't be both.

So out of the 200 comp presentation they picked that campaign?

Taktarov, the article clearly states the winning concept was “the brainchild of a designer named Ravi Rochanayon.”

As far as the number of comps expected in a presentation, Ignition is merely ahead of the curve on this trend. We’ve been witnessing relentless “comp count creep” for years. It’s not just Ignition’s next client who will feel slighted if they don’t get 201 comps on the next presentation, it’s everyone’s next client.

And yes, we’ve done this to ourselves.

Whether the Key Art is great or banal... At the end of the day it all boils down to this:


That movie bombed you better pull those One-Sheets out of your lobby Jason the blame game begins.

Hey slackers, its not even 10am and I’ve already squeezed 6 solid, well thought-out and painstakingly crafted comps out my ass!

Don Draper would have left 199 of those comps in the cab.

That's not movie advertising, it's wall decoration.

i love how the last few paragraphs of this article downplay the blatant "idea theft" of polish posters
as "similarities."

if you say it enough times then I guess It must be true.

Perhaps they are moving to the exclusive deal with WB.
BLT ring a bell.....
1200 comps per movie just cuz

BLT is no stranger to 200 comp presentations, so I don't know if you can really say Ignition is ahead of the curve there. If you're looking for volume, the sandwich shop is still the gold standard. But they know enough not brag about it in front of their other clients.

ENOUGH SAID......http://www.youtube.com/watch?v=1GxJX3yn1DY

Doing interviews like this is always high risk for agencies. Even if it's 100% true we're in the business of making our clients the heroes, whether they are or not. And this breaks that unspoken code.

um, don't talk about FIGHT CLUB.

fallout to ensue.

Uh, BLT does a shitload of comps, but I doubt they go in with 200 on the first round.

There was a time when you could say "Yeah, I design movie posters" with a modicum of pride. Now it's more like "Yeah, I design movie posters, would you like fries with your order?".

he with 200 ideas has none.

I think it was 2 million...

this isn't so bad - i once presented at least 20 comps for a dvd cover - considering this was a Burton/Depp film 200 roughs doesn't seem such a trite idea . . . even if the version differences were minimal it's still better to have too many ideas than not enough or 'the right one'.

IMO the DS key art was BS though.

Sounds like as a CD his direction is pretty much "Just Google It"

Don't be envious people

envious? of what?

Yeah. I sure envy art directors working in a sweatshop where 200 comps are expected on a first stage presentation.

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