MonKeyArtAwards

E! Online Seeks Film Marketeers To Discuss How Craptacularily A Film Poster Can Be Laid Out

Perhaps you or someone more important than you in your agency recieved this request from E! Online:

From "Help a Reporter Out".....

Email: query-26j4@helpareporter.net 

Media Outlet: E! Online

Query: Seeking film marketers to discuss what the layout of a film
poster may say about how the film is being marketed.

Requirements: Must have experience marketing or advertising films. No
publicists; doing publicity for films does not count. No
exceptions. 

Please note: The deadline for responses has passed.

Singe Qui Voit. Singe Qui Fait.

Dear Edwina,

My name is Antoine and I'm French and I just wanted to contribute to your site by showing that in France, too, art directors are starting to lack creativity.

Click on image to enlarge.

There’s Probably A Whole Generation Now That Thinks This Is An Homage To That Friends Poster

 Click on image to enlarge.

If you feel like you're getting déjà vu all over again, it's because we monkeyed around with this theme before:

Ask Not For Whom The Poo Flings, It Flings For Thee

Greenlight Creative’s Darryl Shelly has posted a simply fascinating interview with our very own Edwina Trout on IMPAward's Peer 2 Peer Articles

Coincidence? We Don’t Think So!

Less than 48 hours after Los Angeles witnesses a rare annular solar eclipse, the CCO of Eclipse Advertising announces his resignation on Facebook.

Actual photo

The Truth In Advertising Is Out There

Following the Federal Trade Commission’s announcement that Skechers will pay $40 million to settle charges that their Shape-up shoes advertising was deceptive, CBS is revising their fall launch campaign by putting quotation marks around the word “comedy."

Taking Credit Before Credit Is Due

Dear Edwina,

Is it just me, or is it really bad form for [name omitted] to be taking credit for the design and execution of finishes he is doing? I was browsing his Facebook page and noticed an alarming amount of finishes that have not yet been released by studios. 

Signed, [name omitted] 

It’s certainly a sure-fire way to piss off your clients.  And we all know how touchy studio execs are about the sanctity and security of motion picture marketing. They act like you’ve leaked the secret formula for New Coke.

While we completely understand your desire to see egomaniacal grandstanders taken to task (that’s why we started this blog in the first place) rather than disclosing names of individuals, we prefer to group all these impetuous reprobates into one clump and then cast dispersions on the whole lot of them. 

Is There A Way We Can Get Elodie Yung In The Upper Left Hand Corner? And Maybe Add Some Flying Debris...

One of our readers recently sent us this key art along with his plaintive plea: "Dear Edwina, can you please say something about this please?"

Clearly the poster is part of the MPAA’s Early Warning System alerting audiences to avoid this star studded crapfest. 

Poo (And Debris) Will Be Flung

We came across this reader's request posted in response to Let Ye Who Is Without Sin Cast The First Flying Rock:

I do believe this is the image used for the flying debris. Please add to every comp you ever make.

Signed, Eat It

Click on image to purchase file.

Good God! Key Art Judgment Day Is Nearly Upon Us

Juries have been announced for the 2012 Key Art Awards which take place October 17, at the ArcLight Cinerama Dome.

The Print Jury is as follows:

Chair:  James Verdesoto, Principal, Indika, NYC

Kenny Gravillis, Co-Owner, Creative Director, Gravillis, Inc

Brad Johnson, Co-owner, Creative Director, Arsonal

Adam Waldman, Co-Owner, Creative Director, The Refinery

Stephan Lapp, Co-Owner, Creative Director, Iconisus L&Y

Tomasz Opasinski, Partner, Creative Director, REV Creative

Karen Crawford, Partner, Creative Director, Blood & Chocolate,

John McMahon, President/General Manager, Art Machine

Charles Reimers, Executive Creative Director, Bemis Balkind

Melchior Lamy, Creative Director, Television, Cold Open

David Ikeda, Creative Director, Ignition Print

Laura Debole, Creative Director, Matsuno Design Group

Chris St. George, Associate Creative Director, BLT Communications

Frank Cacho, Senior Art Commander, Midnight Oil Creative

Complete list of juries here

Design Agency Makes A 200 Comp Presentation And We Are Positive Every Single One Of Them Was A Solid, Well Thought-Out And Painstakingly Crafted Concept

We were alarmed to read in HuffPo (Ignition Print Balances Commerce, Creativity In Cutthroat Movie Poster Graphic Design World) about a 200 comp presentation to Warner Bros. for Dark Shadows.

Two hundred comps! Is this the new normal? If it is, we’re going to start charging by the pound instead of by the hour.

Knock! Knock! It's Opportunity! That Is, If You Call Being Invited To Create Free One-Sheets For The Weinsteins An Opportunity

Adding insult to injury, the buzz pimps at Metal Rabbit thought it would be a terrific idea to send this email directly out to entertainment advertising agencies:

From: metalrabbitmedia.com

Subject: Re-release poster design contest for THE ARTIST (The Weinstein Company)

The Weinstein Company is re-releasing The Artist in theaters on Friday May 11. To commemorate this event, we recently launched a contest to design the official re-release poster. We are seeking original submissions that capture the essence of the film. The winning submission will be featured the Facebook page of The Artist and The Weinstein Company with a link pointing back to the firm or to the individual artist, whichever you prefer. The winner will also receive a framed, professionally-printed theater size version of their winning design.

The Details:

• Designs can be submitted here: http://on.fb.me/LR5F5P or emailed to socialtwc@gmail.com

• Once approved, the designs will be added to the slider so other fans can see your work

• Submissions must be received by May 15

• The winning design will be announced May 16

----

Seriously? You send this out to people who pay the mortgage and put food on the table by creating movie marketing campaigns?! 

If we weren’t so mature, we would suggest our readers inundate them with posters so stinking bad that they explode from all the methane gas escaping out of them.

And Yet He Neglects To Mention That It's 27”x40”

After viewing the poster for Judd Apatow’s new movie, Collider's Matt Currie had this to say about what he saw:

(This Is 40) explores the comically embattled couple’s aging relationship, and their attempts to escape the domestic hell illustrated on this poster. It features Mann looking on in exhausted disgust as an oblivious Rudd sits on the toilet not ten feet away, snuffing out any shred of mystique that was left in their relationship. A well-constructed visual gag that cannily expresses the film’s relatable premise.

Click on image to enlarge.

Let Us Show You How To Beef Up Your Puny Portfolio And Turn You From A “Chump” Into A “Champ”!

Doubtless there are many of you who still believe the only way you can lay claim to key art is if you came up with the concept, built the comp, revised that comp, re-revised that revised comp, revised that re-re-revised comp and then oversaw the finish.

Virtuous, yes, but that sort of unimaginative thinking limits your œuvre to work you’ve actually done.

If you’re like us, you know you can assert de facto ownership of any key art simply by downloading it from IMPAwards. It’s so easy and you know the best part? Nobody gives a shit. Well, nobody important.

In other businesses misrepresenting your credentials like that might be considered an ethical lapse or even deliberate larceny, but in our world it’s deservedly called “creating enhanced perceptions.” (Insert appropriate emoticon here.)

If timidity prevents you from doing this outright, we suggest placing a tiny disclaimer at the bottom stating: "These are posters for movies I have seen."

Namow Ytterp

 Y&R’s São Paulo, Brazil branch launched a campaign for LG’s 3D sound system that shows three movie posters from different angles.  You can see all three posters here

It’s just like being at the actual photo shoot when the talent screams at you to get out of their eyeline.

Rumors! Get Your Piping-Hot, Half-Baked, 100% Fact-Free Rumors!

Chatter is rife with speculation that a certain Wilshire agency is boarding the bus to Splitsville. Not Kaputsville, as in “We’re going under!” but more like divorce a vinculo matrimonii, as in “I’m leaving and I'm taking the dog and the 52-inch flat-screen TV with me!” It sounds like we won’t be losing an agency, but rather gaining a new offshoot.