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Friday, May 18, 2012


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Love it. What's not to love? It tells the epic story of man's struggle against his inner demons while wrestling with his sense of duty and his ethics, morals, scruples and principles. Oh and it has ninjas which is always cool.

A key art experimentation in Smell-O-Vision. Catch the whiff of a stinker with your eyes.


THAT IS GI JOE DAMNIT! Don't ruin my memories ya savages.

...course, ninjas DO rock (metaphorically speaking, not referring to The Rock...errrrr...Duane Whatsisname)

This is the most courageous art direction I have ever seen.

I'm just glad I'm not the only one doing shitty work lately.

This is the international poster, they always fall short duh..

I like to remind myself (every time I get called to polish a turd like this) that the target audience (12-15 year old males) are not particularly sophisticated in the language of visual metaphor. Most have never read Sartre, would not know what to make of "Nude Descending a Staircase, No. 2", and have never seen a film with subtitles. So attempting to sell a film with the visual language I would prefer probably would not work.

Then I get the paycheck, and think to myself, "What a damn fine turd that was." After all, I can't pay the mortgage with my ego.

"Paramount is making a last-minute change to its summer schedule by pushing back Hasbro sequel "G.I. Joe: Retaliation" from June 29 to March 29, 2013, to give the studio time to convert the pic to 3D."

I think you saved the picture!


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