Dear Edwina,
WTF is up with using a word from the title in the copy line? Is this not the lowest of the low? Here's just two examples:
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Thursday, July 12, 2012
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For a film, which is essentially a brand that must be created, built, and sold in such a short time, using part of the title in the copy is actually strategic in terms of embedding the title in audience awareness.
Posted by: Strategist | Thursday, July 12, 2012 at 09:38 AM
Sony missed an opportunity by not having the copy on The Amazing Spider-Man read: “Spider-Man. Amazing!’
Posted by: Peggy Olson | Thursday, July 12, 2012 at 10:27 AM
"Amazing, Man!"
Posted by: Don Draper | Thursday, July 12, 2012 at 11:25 AM
Who cares, nobody looks (or gives a shit) at our work other than us. That said, that's some shitty copy exploration.
Posted by: don diesel von weasel | Thursday, July 12, 2012 at 11:38 AM
I wrote the copy that's on the current teaser one-sheet: "COMING SOON"
Posted by: Gene the Hack, man | Thursday, July 12, 2012 at 02:27 PM
Strategist you are full of it. Just bad advertising. Now if you had said "take off title treatment and let it be a tease" I might agree.
Posted by: Moo | Thursday, July 12, 2012 at 03:29 PM
Agreed, Moo.
Posted by: Ditto | Thursday, July 12, 2012 at 05:09 PM
who the HELL gives a crap?
Posted by: Bee Elzebub | Thursday, July 12, 2012 at 05:45 PM
Will have to say "RAISE H-E-DOUBLE TOOTHPICKS" in certain parts of the US.
Posted by: Hmm Mmmm | Thursday, July 12, 2012 at 05:51 PM
"He Died For Your Sins.
Now, It's Your Turn!"
Posted by: Yahweh | Friday, July 13, 2012 at 08:22 AM