“What really interested me was the inclusion of unused posters that were designed and discarded (including the poster campaign for License to
Kill which was originally called License Revoked –that
whole poster campaign obviously had to be chucked after being designed and
produced) and prototype posters that designers tested their ideas out on.”
One of our readers sent a link to this article: What's Wrong
With Modern Movie Posters? in which writer Jeff York laments “Too many [posters] are done by rote today, with
Photoshopped headshots of the stars taking up as much real estate as possible.
Too often the posters tell us who’s in it, but precious little else. No sense
of story or tone. It’s sad.”
Despite his melancholy, Mr. York goes on to do side-by-side comparisons of some of today’s
posters with those done in ancient times; juxtaposing a Breaking Dawn 2 teaser with Rosemary's Baby, among others. Interseting? Meh. Arbitrary? Like,
The History Channel’s new show, The Men Who Built America features one of London’s greatest landmarks sitting on the banks of the Mississippi. Would you believe the famous Battersea Power Station (Help!, Pink Floyd’s Animals, Monty Python's The Meaning of Life, etc.) was dropped right into the middle of the art? And, no one caught it!
“They’re pampered, privileged, indulged – part of the ‘cultural
elite.’ They spend all their time smoking pot and sipping absinthe. To use a
term that’s acquired currency lately, they’re entitled. And they’re not – after
all – real Americans.”