One of our readers sent a link to this article: What's Wrong With Modern Movie Posters? in which writer Jeff York laments “Too many [posters] are done by rote today, with Photoshopped headshots of the stars taking up as much real estate as possible. Too often the posters tell us who’s in it, but precious little else. No sense of story or tone. It’s sad.”
Despite his melancholy, Mr. York goes on to do side-by-side comparisons of some of today’s posters with those done in ancient times; juxtaposing a Breaking Dawn 2 teaser with Rosemary's Baby, among others. Interseting? Meh. Arbitrary? Like, totally!