This Ad Age articlereveals marketers and ad execs rate below politicians and banksters on the scale of worthwhile human beings. Interestingly enough, it seems marketing weenies are despised for being flashy, creative types, when in fact what they really do - data mining - is way more loathsome.
One might assume that international posters are beyond our jurisdiction and art
directors can therefore misappropriate designs without being subject to
chastisement; but the
fact is that many of these foreign language one-sheets are perpetrated right
here in El Pueblo de Nuestra Señora la Reina de los Ángeles.
Don’t count on us looking the other way just because the tag line is written in total gibberish.
Kudos to Ignition for listing the art director
and the finisher on their Key Art Award entries. Granted, not on all their entries, but at least some of them. The rest of you job-creators really ought to step up for your creative staff.
Just wondering your thoughts on the
new format (I guess last year also) for the Key Art Awards. I understand the
entire award event has turned sour over the years, but at least it remained,
somewhat, the "Oscars for Movie Poster design" with a clear cut
winner in each category whether people agreed or not.
Now "…the entries are
evaluated and awarded based upon their own individual merits in the eyes of the
jurors, so there can be 0 or more Gold, 0 or more Silver, etc. The entries
do not compete "against" each other anymore as it's not a "best
Every single person I know in this industry finds this annoying
and kind of ridiculous.
Ridiculous? Yes. But we can’t have winners without losers, now
can we? And how can we have a good time if we’ve spent $199 a seat only
to be surrounded by a bunch of washouts?
The truth is
the Key Art Awards is reluctant to embrace the zero-sum properties inherent in
declare that the winner is based on opening weekend results, the judging can
only be qualitative, and ultimately that makes it a popularity contest.
And, if you’re
like us, you're fine with that. It's gratifying to know your work is appreciated by your
peer group - even if your peer group is a bunch of competitive, batshit crazy,