Just wondering your thoughts on the new format (I guess last year also) for the Key Art Awards. I understand the entire award event has turned sour over the years, but at least it remained, somewhat, the "Oscars for Movie Poster design" with a clear cut winner in each category whether people agreed or not.
Now "…the entries are evaluated and awarded based upon their own individual merits in the eyes of the jurors, so there can be 0 or more Gold, 0 or more Silver, etc. The entries do not compete "against" each other anymore as it's not a "best of" format."
Every single person I know in this industry finds this annoying and kind of ridiculous.
The truth is the Key Art Awards is reluctant to embrace the zero-sum properties inherent in crowd-pleasing contests.
Unless you declare that the winner is based on opening weekend results, the judging can only be qualitative, and ultimately that makes it a popularity contest.
And, if you’re like us, you're fine with that. It's gratifying to know your work is appreciated by your peer group - even if your peer group is a bunch of competitive, batshit crazy, whiny bastards.