MonKeyArtAwards

From Our Archives

Happy Holidays To All Of You Who Work Passionately, Tirelessly And Above All, Uncomplainingly Over The Holidays

If you’re like us, you take pride in knowing that the work we are engaged in is critically important, just like that of nurses, doctors and firemen.

When we are called up for active duty over the holidays we think not of ourselves or our loved ones, but of all “those wonderful people out there in the dark,” as Norma Desmond said; blindly fumbling around wondering which movie to go to, which TV show to watch, which game to buy, which DVD to rent. 

And here we are, like a beacon in the night, guiding the way with our subway 2-sheets and our super bus kings.

So keep up the good work, comrades. And rest assured that the project that kept you away from your family was of vital consequence and that deadline they gave you was in no way an arbitrary one.

From our archives.

Ask Not What Your Country Can Do For You, Ask Who Cut The Cheese

Our thanks to the classy reader who dealt this...

Click on image to enlarge.

The Real Difference Is In The Take-Home Pay

Toxel.com posted this series of what it calls clever illustrations showing the differences between copywriters and art directors."

Smooth Move, Exlax

LA Observed has this to say in regards to our industry's light hand when it comes to re-re-re-re-re-touching: 

The Trader Joe's on Olympic Boulevard in West Los Angeles was awash Tuesday in ads promoting "The Guilt Trip," ... At least five billboards were aimed at shoppers, plus a digital sign just down the street. And not a wrinkle in sight. It's nice that Hollywood has learned not to worry that 70-year-old actors come with a few miles on their faces.

Photo by Judy Graeme

The Old "Negative-Space-Forms-Our-Icon" Key Art Concept

The poo is flying in Pooville today: we recieved this Monkey See Monkey Do contender from four different sources:

And here is a link to the Yahoo! Movies exposé that lays bare the shocking similarities between these two posters.

Copywriters? We Don’t Need No Stinkin’ Copywriters

In “an effort to increase engagement,” USA is asking viewers to submit their own taglines for Pych’s seventh season marketing campaign.

Click here to view the gallery of submissions

And yes, most of them are bad, but all you need is one good one, right? Not to mention they offer insight into what viewers consider the show’s most compelling attributes - which is apparently pineapples.

And, most importantly, all of the submissions are free.

The take away message: hiring copywriters is not a value for money proposition.