like us, you take pride in knowing that the work we are engaged in is
critically important, just like that of nurses, doctors and firemen.
When we are
called up for active duty over the holidays we think not of ourselves or our
loved ones, but of all “those wonderful people out there in the dark,” as Norma
Desmond said; blindly fumbling around wondering which movie to go to, which TV
show to watch, which game to buy, which DVD to rent.
And here we are, like
a beacon in the night, guiding the way with our subway 2-sheets and our super
So keep up the good work,
comrades. And rest assured that the project that kept you away from your family
was of vital consequence and that deadline they gave you was in no way an arbitrary
LA Observed has this to say in regards to our industry's light hand when it comes to re-re-re-re-re-touching:
The Trader Joe's on Olympic Boulevard in West Los Angeles was awash Tuesday in ads promoting "The Guilt Trip," ... At least five billboards were aimed at shoppers, plus a digital sign just down the street. And not a wrinkle in sight. It's nice that Hollywood has learned not to worry that 70-year-old actors come with a few miles on their faces.
And yes, most of them are bad, but all you need is one good one, right? Not
to mention they offer insight into what viewers consider the show’s most compelling attributes - which is apparently pineapples.
And, most importantly, all of the
submissions are free.
The take away message: hiring copywriters is not a value for money