A recent New York Times article tells us the show's creator, Matthew Weiner, inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus, wanted to recreate that look for this season’s print campaign.
It could be we are thinking of a different era, but the Mad Men finished art looks more like a rough indication than any of the “lush, painterly illustrations” we remember from back in the day.
On the other hand, a reader has just brought this to our attention:
Dear Edwina... I thought it was a Bob Peak ripoff: