If you’re like us, you can’t help but
notice how much network and cable TV has come to dominate outdoor advertising
in LA.
Even on the most casual cross-town drive -- and
what better word than “casual” to describe our blasé blend of texting and
driving -- we are seeing ads for CBS’s new fall shows and the CW’s Melrose Place
and Vampire Diaries on countless billboards, bus sides and bus shelters. (However, we're not seeing as much from ABC, NBC and
FOX. Come on, you other websters. Tick, tock!)
This brings us back to our complaint re: the Key
Art Awards' exclusion of a category for network and cable
TV advertising. Even our beloved IMPawards pays scant attention to this branch
of entertainment advertising. Besides, as far as we know, IMPawards is based in
Halifax, Nova Scotia. So what do they know about network fall launches? Haligonians probably aren't even aware that Tuesday is the new hump day.
Click on images to enlarge.