Oren Aviv has been named President of Domestic Theatrical Marketing and Chief Marketing Officer for Twentieth Century Fox (TCF). Aviv will work alongside Tony Sella, who is President, Domestic Theatrical Marketing, and Chief Creative Officer. Fox Filmed Entertainment Chairmen and Chief Executive Officers Tom Rothman and Jim Gianopulos, to whom Aviv and Sella will report, announced the hiring today.
I've just learned that Pam Levine, co-president of domestic marketing with Tony Sella and a 16-year veteran of Twentieth Century Fox, is leaving. She moved to New York four years ago which has been her base of operation since then. But my sources say her replacement will be hired, probably from outside the company, for a position in Los Angeles to work with Sella. "The bifurcation of having co-heads in different cities just wasn't effective, whether she stayed or not," an insider tells me. Actually, Levine quit the job when she moved to NY but Tom Rothman convinced her to stay. "People have called her the left brain to Tony's right brain: "He's the creative guy and spots guy, and she was the research gal and media buys gal, the yin to her yang. It worked when she was out here, but when she moved to NY it just didn't work anymore," a source tells me.
Och, mon! Looks like M.T Carney has stepped in a big pile of steaming haggis. Jerry Bruckheimer says it wasn’t his idea, but Disney is putting marketing chief Carney in suspended animation and bringing in veteran marketeer Valerie Van Galder to steer the campaign for "Pirates of the Caribbean: On Stranger Tides."
Could this unfortunate turn of events have anything to do with the fact that our wee Scottish lass Miss Carney had nae previous experience in movie marketing?
If you're like us, you like your clients to have the word "executive" in front of their titles. It somehow mitigates that whole screaming thing they do. Which is why we are delighted to hear that Lynne Frank has been named Executive Vice Presidente de la Internacional Marketing at Warner Brothers Pictures.
Frank's boss lady Sue Kroll says it's a "newly created position" and we aren't going to argue with that or anything else Sue says. Frank will be working with the studio’s international marketing division to create campaigns in all those silly little countries we don't care about. Unless we're invading them.
"When posters and other key art were created, [Michael] Bay - who categorically hated everything he was seeing - wouldn't approve them, causing further delays. He told the L.A. Times that the in the poster for The Island, [Scarlett] Johansson looked like 'a porn star.' And though it was Bay talking, he didn't mean it as a compliment.
The situation between the director and [DreamWorks] marketing became more combustible when Warner Bros., which was handling the international marketing, entered the picture.
In one meeting, after Sue Kroll, head of Warner Bros.' international marketing, showed Bay a mockup of a poster for The Island made on specially treated silver paper (which was later deem prohibitively expensive), the director went wild. Turning to the DreamWorks executives in the room, he said, 'You guys don't know what your doing, but Warner Bros. is the best! DreamWorks - you suck!'"
Tony Sella, Last Century Fox’s co-president
of marketing says, “Blame me, not Tom Cruise” in this LA Times article bemoaning
the fragile world of movie marketers.
Apparently, among Knight And Day’s other problems,
moviegoers were confused by a print campaign devoid of photos of Cruise and Diaz:
Sella contends that the silhouette-style representations of
the film's stars weren't meant to hide the actors from view. "I was doing
an homage to [fabled title designer] Saul Bass," he explained. "It
was a way for us to signal that this was a different, adult kind of movie. The
whole campaign was designed to evoke a film like 'North by Northwest.' It
wasn't in any way us trying to hide anyone, simply to make the film look
unique, so you didn't just look at the billboards as if they were designed to
say, 'The Two Stars Go Here.' "
Several of our readers have sent us links regarding the
shake-up at Sony’s Screen Gems division, where Loren Schwartz has replaced Jim
Frederick as head of marketing.
To answer one reader’s question, no, we have not heard who will be stepping
into Mr. Schwartz's old job. But knowing as we do that entertainment
marketing is truly a meritocracy, we are certain it will go to the most
Nikki Finke writes about the shuffle here and here. Skip the post and go
right for the comments, which fall into the two standard categories: “A real
mensch and a marketing genius!” or “A great, steaming pile of horseshit!”
Sony does seem to be in the mood for throwing out old office
furniture. They showed TV marketing president Bob Oswaks the door back in March
and we’ve yet to hear of his replacement being named, although Alan
Daniels was brought back in as a consultant.
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