Kudos to Ignition for listing the art director
and the finisher on their Key Art Award entries. Granted, not on all their entries, but at least some of them. The rest of you job-creators really ought to step up for your creative staff.
Just wondering your thoughts on the
new format (I guess last year also) for the Key Art Awards. I understand the
entire award event has turned sour over the years, but at least it remained,
somewhat, the "Oscars for Movie Poster design" with a clear cut
winner in each category whether people agreed or not.
Now "…the entries are
evaluated and awarded based upon their own individual merits in the eyes of the
jurors, so there can be 0 or more Gold, 0 or more Silver, etc. The entries
do not compete "against" each other anymore as it's not a "best
Every single person I know in this industry finds this annoying
and kind of ridiculous.
Ridiculous? Yes. But we can’t have winners without losers, now
can we? And how can we have a good time if we’ve spent $199 a seat only
to be surrounded by a bunch of washouts?
The truth is
the Key Art Awards is reluctant to embrace the zero-sum properties inherent in
declare that the winner is based on opening weekend results, the judging can
only be qualitative, and ultimately that makes it a popularity contest.
And, if you’re
like us, you're fine with that. It's gratifying to know your work is appreciated by your
peer group - even if your peer group is a bunch of competitive, batshit crazy,
Today is the second of three deadlines for the Key Art Awards. Please bear in mind the entry fee goes up with each deadline.*
* Campaign prices are determined by multiplying the campaign pricing fee in the respective medium by the number of entries in the campaign. (e.g.: Print Campaign - 2 entries: $250 until July 13th, $270 until July 27th, $290 until August 10th; A/V Campaign - 3 entries (plus 3 media handling charges): $450 until July 13th, $480 until July 27th, $510 until August 10th)
This is a response to "Happy at Work" who made the following comment in response to our post regarding the print judging of the Key Art Awards:
All the people who write on this blog are whiny failures. Keep posting here because its the only thing you'll ever be successful at. I mean, are you all serious with this venom shit? Is that the point of this pathetic blog? Please someone explain it to me.
Dear Happy At Work,
Seeing that there were Gold Key Art Awards handed out for Theatrical Trailer, Motion Poster, Viral, Motion Graphics, Editing, Music/Licensed Trailer and Music/Original Trailer and yet no piece of actual key art won a Gold Key Art Award at the so-called Key Art Awards, one might assume that while print art directors are not exactly failures, they certainly are not exactly winners either.
As to point of this pathetic blog, it is to provide a forum where anonymous people such as you can post anonymous comments such as yours.