Kudos to Ignition for listing the art director
and the finisher on their Key Art Award entries. Granted, not on all their entries, but at least some of them. The rest of you job-creators really ought to step up for your creative staff.
Just wondering your thoughts on the
new format (I guess last year also) for the Key Art Awards. I understand the
entire award event has turned sour over the years, but at least it remained,
somewhat, the "Oscars for Movie Poster design" with a clear cut
winner in each category whether people agreed or not.
Now "…the entries are
evaluated and awarded based upon their own individual merits in the eyes of the
jurors, so there can be 0 or more Gold, 0 or more Silver, etc. The entries
do not compete "against" each other anymore as it's not a "best
Every single person I know in this industry finds this annoying
and kind of ridiculous.
Ridiculous? Yes. But we can’t have winners without losers, now
can we? And how can we have a good time if we’ve spent $199 a seat only
to be surrounded by a bunch of washouts?
The truth is
the Key Art Awards is reluctant to embrace the zero-sum properties inherent in
declare that the winner is based on opening weekend results, the judging can
only be qualitative, and ultimately that makes it a popularity contest.
And, if you’re
like us, you're fine with that. It's gratifying to know your work is appreciated by your
peer group - even if your peer group is a bunch of competitive, batshit crazy,
Today is the second of three deadlines for the Key Art Awards. Please bear in mind the entry fee goes up with each deadline.*
* Campaign prices are determined by multiplying the campaign pricing fee in the respective medium by the number of entries in the campaign. (e.g.: Print Campaign - 2 entries: $250 until July 13th, $270 until July 27th, $290 until August 10th; A/V Campaign - 3 entries (plus 3 media handling charges): $450 until July 13th, $480 until July 27th, $510 until August 10th)
This is a response to "Happy at Work" who made the following comment in response to our post regarding the print judging of the Key Art Awards:
All the people who write on this blog are whiny failures. Keep posting here because its the only thing you'll ever be successful at. I mean, are you all serious with this venom shit? Is that the point of this pathetic blog? Please someone explain it to me.
Dear Happy At Work,
Seeing that there were Gold Key Art Awards handed out for Theatrical Trailer, Motion Poster, Viral, Motion Graphics, Editing, Music/Licensed Trailer and Music/Original Trailer and yet no piece of actual key art won a Gold Key Art Award at the so-called Key Art Awards, one might assume that while print art directors are not exactly failures, they certainly are not exactly winners either.
As to point of this pathetic blog, it is to provide a forum where anonymous people such as you can post anonymous comments such as yours.
If you’re like us, you know all too well how competitive, self-absorbed and downright batshit crazy most of your fellow art directors are. Which is why it was such a hare-brained idea to name a “jury of peers” consisting of agency principals then instruct these titans of industry not to vote on their own work.
Puh-lease. This aint the Nobel Prize. They’re posters for movies and tv shows, for chrissake. Get over your bad self.Pick one you like, give it an award and get back to begging clients to acknowledge your invoices. Or better yet, quit this butt-numbing event all together and start one just for print and outdoor.
The Key Art Awards are Hollywood's most recognized awards competition for advertising and communications. This year, THR teamed with the Clio Awards to change the judging methods. The five judging panels, made up senior level creatives in each medium, ranked the entries on three levels: gold, silver and bronze. However, each jury was not obligated to award a gold or silver to any work if they felt nothing was worthy of the ranking.
Click here to see a photo gallery of this most recognized awards competition.
Dear Edwina, so… over cocktails, an associate said, "You've heard about the class action lawsuit? People who bought Key Art tickets at face value suing to get a refund now that they are giving all the tickets away."
And I do know they are literally giving the tickets away. They are dumping big blocks of free tickets on various institutions… I've seen 'em!
But is the lawsuit for real?
As much as we’d like to see Julia Roberts sink her teeth into another Oscar®-winning role as a white trash defender of the down-trodden, the idea of a lawsuit seems unlikely, given the lack of vertebrae among vendors in this business.
Besides, according the Key Art Awards' Events page on Facebook, the headcount stands at: 14 Attending, 4 Not Attending, 5 Maybe Attending and 16 Awaiting Reply!