Nokia is rolling out its "Point and Find" app which lets cell phone users take a photo of a movie poster and instantly get film clips, reviews and local theater listings.
The way this whizbang gizmo works, as our IT guy explained to us in that smug, weasly way of his, is it reads bar codes and uses the phone's GPS system to look up the information in an online database.
No word yet on whether it can detect the number of head strips in the key art, which Photoshop filters were used and/or abused or what other one-sheets it most resembles.
http://tinyurl.com/btmdy6
Posted by: ShoesIndustry | Monday, April 06, 2009 at 11:46 AM