Wash, Rinse, Repeat Repeatedly

Dear Edwina,

Waiting for the comparison of GLEE and the new HUNG campaign. 

Ha ha.

Dear Ha ha,

Until we hear otherwise, we are going to assume that the fault lies with the client on this one simply because so often when a client takes a fancy to a competitor's campaign, they then ask to see "something sort of like that" in your presentation. But what they really mean is "something exactly like that."

 Click on image to enlarge.

Comments

[Far out space nut]

Ummmm.... we see this everyday. Hell, Ignition wins key art awards for doing it. They have no original thinking and no original ideas. They laugh at the rest of the industry and say "FU, we'll do what we want."
I give them credit for being consistent.

[A Grown Up]

So the fuck what? The average HBO viewer doesn't shit if it looks similar to a Glee campaign from a year or two ago.

[Jiminy Kritic]

COLOR is not a f*cking concept!

[Mr. Cellophane]

These are character posters, Jiminy. Or have you been in a coma for the past 5 years?

[allergic to bacon]

Gleeful 40-Year-Old Virgin, Hung, seeks original idea.

[Al Carbon]

What a sad state of affairs. Everyone is just phoning it in.

The studio suits are so scared of their own shadow that they just order up a copy of a recent success and hope the same viewers show up. They don't even know why the original was successful, they just hope some of the mojo rubs off.

And the budgets are so ridiculous now there's little incentive for the agencies to waste time and money trying to do something new.

There more creativity on a drive up menu -
"Give me a radial gradient and some white sans serif type..."

And in the case of "Hung", supersize it.

Any hope now of doing anything remotely interesting now hinges on Tim Palen maniacally surfing Polish poster sites.

[STFU]

A Grown Up is right.

HBO doesn't spend its media dollars to show off some dipshit art director's creative genius. They spend it to attract viewers and viewers don't give any more of a shit about your dipshit creative "concepts" than HBO does.

Get over yourselves.

[been there - done that]

c'mon SERIOUSLY...all it would've required is a spin of the color wheel to avoid all this.

[Neptune's Net]

Lazy. Shameless. Marketing.
(Those three words need not go together.)

When first viewing the "Hung" campaign, I thought it was a racy spinoff of "Glee."

Aren't producers concerned about protecting their brand from the watering-down effect of a competitor's identical and inferior marketing?

[Sue Sylvester]

Imitation is the sincerest form of television marketing.

And that's how Sue C's it.

[what'sthatfishysmell]

"HBO doesn't spend its media dollars to show off some dipshit art director's creative genius. They spend it to attract viewers and viewers don't give any more of a shit about your dipshit creative "concepts" than HBO does."

....ummm, they do however try position themselves as being providers of original content.

hard to reconcile that message with recycled, worn out, lazy mktg.

viewers aren't stupid, and smell lame.

[so there]

even the industry-treasured ''40 year old Virgin" is an exact rip-off of a series of altoids ads that were printed years before ''40 year old Virgin".

http://www.magazine.org/content/files/2003_images/Altoids_OkayWithThat.gif

this shit just happens. roll with the punches.

[spinla]

So, now that it is a fact this style came from a decades old Altoids campaign, is it safe to say, advertising art directors are more creative and original than entertainment art directors? Ya, I thought so.

[make it your own]

Come on give them a brake. Its a character campaign and it works. At least its not Cats and Dogs and trying to make it a Dark night campaign with it. The same person must worked on Inception.Shit in ,Shit out ..Flush already. The buildings have their own character campaign and throw in little people . Oh and lets don't forget the names that you need a telescope to see. It just like the International posters. More is better. You can't bill $$ every movie like a Batman. Or try. Somebody getting rich.. $$$$$