What To Name The Baby

If you’re like us, you know the hardest part of starting a new business is coming up with a name for it. Unless the name comes to you first and the business follows in due course. (Which is how we ended up running a funeral parlor in the Sierras called Mammoth Undertaking.)

Nonetheless, if you’ve got your mind set on opening up your very own entertainment advertising agency and you’re stumped as to what to call your workers’ paradise, we offer these suggestions from the following three categories:

1. Fanciful, Pickwickian names that speak to a muted ecstasy deep within your soul:

  Graphic Infection

  Afflatus

  Dr. Lovefont's Feel Good Designatorium

  Breakfast At Epiphany's

  Pixelophilia

  Unbridled Enthusiasm, Inc.

2. Manly names intended to obscure what is really a silly, fussy occupation:

  The Tool Shed

  The Steal Mill

  Creative Sweat Shop

  Art Butcher

  The Idea Dairy

3. Solipsistic names that slyly reference esoteric aspects of this industry:

  The Whinery

  L'egoland

  White Slavers of The Westside

  Creative Panderers

  One Sheet To The Wind

Comments

[Subway]

Polish Chop Shop

Helvetica Unlimited

DPG (Donkey Punch Group)

[Shirley Ellis]

Simmerin' Bacon O' Fryin'

B. F. D.

Fart Machine

Pemis

Indignation

Stockholm Syndrome

Small Vox

Ruptured Arterie

Petrol Refinery

Sigh, Niger

Old Wave

Fox Inthechickenhouse

Art Misery

[Perry Ellis]

2. Manly names intended to obscure what is really a silly, fussy occupation:

C.M.K.Y.

Tent Pole

Drive Shaft

XXL

Manhole

Shinola

Petrol