A Los Angeles agency called 72 and Sunny plans to start an advertising school, 72U, which would offer 10 months of projects, coursework and hands-on learning for tuition of around $10,000.
Right now you're probably saying, "Brilliant - have your interns pay YOU! Why didn't I think of that?"
The following is from 72U’s indemnification agreement:
SECTION 2: DEFINITION OF PARTICIPATION
(A) I recognize that participation in 72U is for, but not limited to: writers, designers, strategists, developers, brand managers, community managers, producers, artists, scientists, optimists and rebels with or without a cause.
(B) If selected, I understand that this program is designed to be a demanding, holistic approach to expanding both the creative and strategic sides of all participants, and that if I don’t grow in these areas, I should file a complaint with god.
(C) I hereby give my full and complete permission to the 72U directors to decide whether I have any idea what I’m talking about at any given time, and I accept all methods of dismantling my ego by any means necessary.
(D) I acknowledge that doing real work on real clients, in a frenetic environment, comes with real pressure and real consequences. Further, I give my complete permission to 72andSunny to decide what those consequences will be because, as of this moment, they are too severe to list in this waiver.
(E) I fully understand that this ten-month program is designed to cultivate brave and generous people, and should I not emerge from the program with these attributes much-improved, it’s my own damn fault.
Learn to be an "Art Director/Finisher"!
Posted by: Jon Gnagy | Tuesday, March 22, 2011 at 09:23 AM
I'm not sure which is sadder - that the agency is actually trying to pull off this ponzi scheme, or that no one here seems to give a shit.
Posted by: Pierre Pressure | Tuesday, March 22, 2011 at 05:14 PM
It's still probably better than working for BLT (or a dozen other crap factories; see map on left). But that being said, the folks at 72 and Sunny sound like real dorks. I'm sure the state's attorney general would have some thoughts about their "hire" education scheme.
Posted by: Howard Beale, Jr. | Tuesday, March 22, 2011 at 05:41 PM
More like "higher" education, dude... "72andsunny is a modern full-service design and advertising company with offices in Los Angeles and Amsterdam."
Posted by: Cheech | Tuesday, March 22, 2011 at 06:33 PM
72 and sunny is a rad agency that comes up with ideas most of us don't have the talent or balls to. Plus they're billings stack higher than any of ours.
Posted by: Pink dot | Tuesday, March 22, 2011 at 10:41 PM
" and I accept all methods of dismantling my ego by any means necessary."
does that include waterboarding?
Posted by: Curiously George | Wednesday, March 23, 2011 at 08:40 AM
They sound like hipster douche bags.
Posted by: Too cool for school | Wednesday, March 23, 2011 at 09:43 AM
You'll be able to do this:
http://www.impawards.com/2011/xmen_first_class_ver5.html
Posted by: pepe | Thursday, March 24, 2011 at 11:01 AM
"LEARN THE HARD WAY"... no more comment your Honor.
Posted by: 72FU | Monday, March 28, 2011 at 09:12 AM