NBC’s new marketing president Len Fogge, who joined the network from Showtime last summer, is reorganizing the network’s marketing department, with just under 10 of the department’s 150 employees getting laid off today. The highest ranking among them is 26-year NBC veteran Jim Vescera, most recently EVP and creative director of NBC Entertainment Marketing, who sent out an internal good-bye note last night. Insiders described the process as “fine-tuning” as Fogge looks to tweak creative direction and eliminate redundancies created by several of regime changes at the network over the past decade. It includes the cutting of some positions and reconfiguration of others. Fogge’s former Showtime colleague Richard Licata, now head of NBC’s publicity department, is expected to do implement similar reorganization next week, with also under 10 department staffers expected to be laid off. The moves come on the heels of the new NBC administration’s biggest marketing and promotional campaign to date for midseason musical drama Smash.
Time for an OUT HOUSE agency!
Posted by: The Screaming Art Director | Friday, February 10, 2012 at 05:49 PM
"G.E. reported that its operating earnings rose 6 percent to $4.1 billion, which excludes the previous year’s contribution from NBC Universal."
Posted by: Penny Pincher | Friday, February 10, 2012 at 06:28 PM
There are too many "showtime" on the post about NBC.
Was Showtime ever any good?
Posted by: More of the same. | Saturday, February 11, 2012 at 07:34 PM