Copywriters? We Don’t Need No Stinkin’ Copywriters

In “an effort to increase engagement,” USA is asking viewers to submit their own taglines for Pych’s seventh season marketing campaign.

Click here to view the gallery of submissions

And yes, most of them are bad, but all you need is one good one, right? Not to mention they offer insight into what viewers consider the show’s most compelling attributes - which is apparently pineapples.

And, most importantly, all of the submissions are free.

The take away message: hiring copywriters is not a value for money proposition. 

Comments

[Moo]

but "Ted is coming"

[KB]

nobody reads that crap anyway.

[a. finisher]

Fan based copywriting? Could design be next? I pretty sure they'd be happy to farm out the retouching to the fans.

I should have stayed in banking.

[Peggy Olson]

None of those submissions are an improvement on {Your Tagline Here}

[psych-o]

I'm breaking off my engagement.

[The Truth Fairy]

Like we said, this is why this is no longer a viable business. Everyone wants everything for free.

[Saul Goodman]

And don't forget the "fine print"...

Anything you transmit or post shall be deemed the property of and may be used by NBC Universal, or its affiliates, for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, NBC Universal is free to use and shall be deemed to own, any ideas, concepts, know-how, or techniques contained in any communication you send to the Site for any purpose whatsoever, including, but not limited to, developing, manufacturing and marketing products using such information. Disclosure, submission, or offer of any submissions to the Site shall constitute an assignment to NBCU of all worldwide rights, titles, and interests in all copyrights and other intellectual property rights in such submission. NBCU may edit, copy, publish, distribute, translate, and otherwise use in any medium any submission that you forward to NBCU and will own exclusively all such rights, titles, and interest and shall not be limited in any way in its use, commercial or otherwise, of the submission. NBCU is and shall be under no obligation to: (1) maintain any of your or any user's submissions in confidence; (2) to pay to you or any user any compensation for any submissions; or (3) to respond to any of your or any other user's submissions.

[R. Tist]

Seems they're getting what they paid for.

[Justin A$$hole]

While we're at it I'd like to submit a tag for the entertainment ad industry (as we know it). Free of charge:

Recycled. Garbage.