We Might Ask Ourselves, “Who Gives A Shit?”

Of all the mail that came in during our hiatus, this one, which we received last November, is by far the most entertaining:

Dear Edwina, You might have to come outta retirement on this topic.

For year's now within our industry, IMPawards has become a staple to post and reference finished art campaigns from mainstream theatrical work, to indie festival and not to leave out cable networks. Throughout the growth of the website's popularity, there have been many-a-comments praising or bashing artwork. As most of us assumed, the majority of these anonymous comments were from the industry shops along with their employees, as well as competitors. As the comments grew out of control, IMP enforced, sort of, an accountability way to comment, in the sense that IF you were to write something, you had to log into your personal FB, Hotmail, etc. where you would verbally praise or abuse the artwork thus showing your cards. When this began to take shape there was a massive silence amongst ourselves. Until one day a certain partner from a major ad firm (hereafter referred to Agency X) decided to form fictitious people on Facebook. The first of them were pretty weak - all of them were called out by fellow peers. So as they became more savvy, “he” went to greater lengths to add photos, random friends, and info to these “fake fans of the entertainment industry”. 

We did some investigating on the latest and hottest movie fan “Jessika”. What's great about this "person" is that she's hot, young and is Agency X’s biggest fan! She seems to have a wealth of knowledge from famed artists and can call out a direct rip off of a misc.1970's poster that a competitor just finished, whilst only being 21 years old. We did a little digging and sure enough, “Jessika” is in fact another person on Facebook and Twitter.  What's further proof of these antics is that the partner over at Agency X is friends with her on FB!!! 

You might ask yourselves…who gives a shit? Well over the years, "he" has been directing people to artwork links to show how much the BUZZ their amazing art is getting! I say to you, you're not fooling anyone.

Comments

[Oswarez]

Maybe I'm just better off doing my freelance stuff alone and largely anonymously than to have to deal with some petty shit like that.
Though I wouldn't mind seeing the few things on impawards that I've done credited.

[Edwina Trout]

We did our own investigation (which means we looked up this Jessika ---- "person" on Facebook) and couldn't find anything suspicious. We did however come across these two comments on IMPAwards for a horror movie poster for New Line Cinema:

Anika Gorelov (signed in using Hotmail)
Fucking dope.

Large Marge (signed in using Hotmail)
That shadow is just about as fake as Anika Gorelov's hotmail account.

[Trout Fishing in America]

"You might ask yourselves…who gives a shit?" And yourselves would be correct.

[Moo]

I am naked right now! Ya.