Union + Webster is as sleek, modern, and cool as you'd expect a 21st century design studio to be, especially one that caters to the sometimes-oversized and unpredictable egos of Hollywood, and specializes in the creation of such a very carefully crafted marketing tool as vital as a film's poster (or in industry terms, "one-sheet"). Hosting the festivities today from Union + Webster are Kevin Bachman, who will serve as the shoot's creative director, and partner-in-crime Christian Struzan, a senior creative director with the firm and whose father is perhaps the most legendary movie poster illustrator of them all, Drew Struzan.
As would become clear from talking to Bachman, Struzan, and Ricardo Marenco, the photographer, the making of every poster has its own backstory — and yes sometimes those stories will include plenty of vanity, like an actress who refuses to stand upright for the shoot.
Read more here: How They Make a Movie Poster: Behind the Scenes of Clark Gregg's 'Trust Me' Shoot
The Rules of Fight Club.
1st RULE: You do not talk about FIGHT CLUB.
2nd RULE: You DO NOT talk about FIGHT CLUB.
Posted by: Tyler Durden | Tuesday, April 29, 2014 at 08:14 AM
That is super, I would like to subscribe to the newsletter.
Posted by: Amsel | Tuesday, April 29, 2014 at 09:19 AM
I could (maybe) understand the puff piece if it was for a major studio tentpole blockbuster, but for a V.O.D. cable filler? Someone has a good publicist.
That being said, it's a shame there wasn't enough money in the budget single perspective.
Posted by: Lois Commondenominator | Wednesday, April 30, 2014 at 12:08 AM
...or logo design.
Posted by: Jiminy Critic | Wednesday, April 30, 2014 at 07:48 AM