Lionsgate and Summit have merged their marketing divisions, tossing Summit marketeer Nancy Kirkpatrick into the dumpster and crowning the fierce, tattooed warrior Tim Palen as Grand Poobah of All Things Marketable.
According to Variety, Kirkpatrick, who has served as Summit’s president of worldwide marketing for the past six years, will resign at the end of this month.
That gives her about a week and a half to hide a dead raccoon somewhere in Palen’s office.
CNN reports Ron Howard and Brian Grazer are preparing to dive into the advertising cesspool. Asked if the ad biz is in need of a shot of creativity, Grazer, still girlishly giddy at 61years of age, replied, "Oh my God, I so don't think that. I see the coolest shit in the ad industry."
If you’re like us, you can’t wait for that first meeting when these two are sitting on the vendor side of the table.
This Ad Age article reveals marketers and ad execs rate below politicians and banksters on the scale of worthwhile human beings. Interestingly enough, it seems marketing weenies are despised for being flashy, creative types, when in fact what they really do - data mining - is way more loathsome.
One of our readers sent us this AK poster along with the breathless announcement, “I can't wait to see this screenplay!”
Perhaps you or someone more important than you in your agency recieved this request from E! Online:
From "Help a Reporter Out".....
Email: [email protected]
Media Outlet: E! Online
Query: Seeking film marketers to discuss what the layout of a film poster may say about how the film is being marketed.
Requirements: Must have experience marketing or advertising films. No publicists; doing publicity for films does not count. No exceptions.
Please note: The deadline for responses has passed.
Dear Edwina,
So, a former marketing executive at Sony, Dana Precious, wrote a novel called BORN UNDER A LUCKY MOON. At Sony, she worked under Josh Goldstine, who is now the head of marketing at Universal.
Here is the cover of Dana's book...
And here is the onesheet for a new Universal movie...
Coincidence?
If you can’t judge a book by its cover, then it stands to reason that you can’t judge a movie by its poster.
At least that would have been our conclusion had not another one of our readers found Ms. Precious’ own blow-by-blow account of how the cover art was created by her husband Martin Gueulette and photographer Pete Tangen.
AdWeak’s article on how Zynga games are being incorporated into DreamWorks marketing has this quote from Anne Globe, head of worldwide marketing for DW Animation:
"We've continued to shift probably from the most traditional media, which I guess would be print, to digital which is probably up to 10 or more percent of our budget now."
Read the full article on AdWeak
FROM NIKKI FINKE: Everybody is trying to keep this secret. But I’ve learned that yesterday Disney canned Dana Precious, EVP of Worldwide Marketing for Marvel’s LA Studios (she had replaced Doug Finberg at the end of last summer); Jeffrey Stewart, VP of Worldwide Marketing (he’d been brought in by Dana); and Jodi Miller, Manager of Worldwide Marketing. That’s essentially Marvel’s entire marketing department.
Read all about at DEADLINE HOLLYWOOD
From Nikki Finke: ... new management at MGM Theatrical is looking to outsource all marketing and distribution for its movies… EVP of Marketing Mike Vollman decided not to renew his 3-year contract, which ends August 15th. Vollman, who witnessed the studio's implosion from the front lines, told Finke: "I tried, but I just could not do it. I need something more hands-on. I'm going to take the rest of the summer off and then figure out my next step." Vollman
If you’re like us, you never cease to be amazed at the crackbrained choices clients make. We flipped right past this print ad in The New Yorker thinking it was an ad for T. Rowe Price's new exchange-traded funds. It’s like HBO is practically begging us not to watch.
It'd be interesting to see what concepts were passed over in favor of this timid turd.
Click on image to enlarge.
Dear Edwina,
This was sent to a friend (who shall remain nameless) from a small production company (also to remain nameless) by a big time marketing firm in UK. Can anyone tell me what it means? Not sure either of us knows what to do with this "direction":
Click on image to enlarge
